Kelly Howland was shopping in Target with her newborn child strapped to her chest when she was approached by a woman.

Howland quickly found out that the stranger picked her out of the crowd.

"Let's not pretend that approaching me specifically was a coincidence. Because it's not like she ran up to every female at Target to hand out her card," said Howland in a Facebook post. "But she did come to me - with my baby billboard of being brand new postpartum."

The conversation began in a very familiar way, with the woman asking Howland about her new born baby, but then the real purpose of the conversation arose.

"'Have you heard of It Works before?'" the woman asked Howland.

Howland did know about this particular Multi-Level Marketing (MLM) company, but had never purchased anything from them. It Works sells various products that are designed to help women and men with weight loss and general body image improvement.

Howland explained her interaction with the woman, and her feelings about the conversation on a Facebook post

Howland wrote:

"I don't think I have to spell out for a single woman the cultural pressure that postpartum mothers face regarding their physical appearance... We all know. She knew. And that's why she approached me."

At a request from a friend, Howland made her post public and it went viral.

Howland begged people to not put any pressure on postpartum women in regards to their looks or weight.

"My body doesn't need to be wrapped or squeezed or changed." Howland concluded. "It needs to be valued and revered for the incredible life it just brought into this world. THAT is beauty and THAT is all it needs."

In the comments on her passionate plea, Howard received mixed reactions

Kim Fahey said, "You're killing it Momma. Out at Target with your new squish perfectly snuggled in your ring sling. I'm glad you have this attitude and outlook. Own it! Keep inspiring other new Moms and keeping it real."

Ashleigh Ann had a different view on the whole situation. She commented "This is dumb! I mean the obvious you had a baby and we all want to look better and live better she didn't say anything harmful and just passed on a useful tip when the mother is ready!"

Then there were people who work for It Works, who shared their way of gaining customers.

Bree Garcia said, "See I feel like whoever approached her kind of approached her in the wrong way that is why I don't walk up to women cause honestly this is such a touchy subject. I sell It Works but I advertise myself with buttons and tshirts and women who want to do this come up to me and ask me... if they want to do it. I feel like the woman who came up to her was just trying to make a sell and not thinking."

Howland's post created some conversation about the company It Works and the product, but the message she wanted to leave with the world could be summed up by her response to a comment, "Woman to woman... You don't need fixing. You don't need to be made "better." You are AMAZING."